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[Photos] Sweetwater wins Red Bull’s Soapbox Race

By + on June 11, 2012

Photo Credit: Garth Milan / Red Bull Content Pool

They danced, sped and swam their way to victory in Midtown, Saturday.

Over 49,500 screaming fans lined 10th Street at Piedmont Park in Midtown to watch 36 teams race their way to soapbox glory!

After watching the Red Bull Air Force team sky dive in to kick start the race, the crowd cheered on a penguin, a fishbowl, a food truck and even a pair of high heel pumps as they screeched down 10th Street in hopes of winning the title of Red Bull Soapbox Champion. In the end though, there could only be one winner, and SweetWater’s flying fish, with its retractable fins and wheelie popping ability, won the title of Soapbox Champion.

“It was a total team effort,” Brian O’Connell, SweetWater’s Team Leader, said in a press release. “It’s a challenge to figure out how you can work within the limits and still do something that gets the crowd excited. It was a narrow margin, we just inched it out. It was fun to bring it home to Atlanta.”

The teams were judged on three criteria: speed, creativity and showmanship.

Obviously, speed speaks for itself! The flying fish flew down the course without any problems on the jumps. To gain more showmanship points, the team wore outrageous fish costumes, acted out a great skit, and got the crowds attention with its one of a kind craft.

SweetWater brought lightning fast speed, mind-blowing creativity and excellent theatrics to Piedmont Park Saturday, June 9, and was crowned 2012 Atlanta Soapbox Champion.

After the race Saturday, the Atlantic Station team headed over to Yard House to celebrate. With 130 beers on draft, including several Sweetwater options, there was no better place.

Here are a few shot we scored at the race:

He should have had a Red Bull ... or two!

Red Bull gives you wings!

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